WASHINGTON (May 17, 2017) – Last year, Realtors® spent a median of $70 to maintain a website. To help reduce business costs, Placester (link is external), a real estate website and marketing platform, is extending its partnership with the National Association of Realtors® to bring a basic “NAR Edition” website to the association’s 1.2 million members at no charge. NAR members will also receive discounts on advanced website features and products.
Placester is an all-in-one business platform and provides industry-leading sales and marketing solutions for real estate professionals, including lead-capturing websites, client management tools, marketing automation and analytics, and an online academy featuring an extensive library of educational resources. Placester’s exclusive websites and discounts for NAR Members are made possible through NAR’s REALTOR Benefits® Program.
“With nine in 10 homebuyers citing websites as their most useful source of information, Placester and NAR recognize that in order to succeed, agents need an online foundation that promotes their brand and provides value to the consumer,” said Matt Barba, CEO, Placester. “This partnership will enable every Realtor® to build an online presence that they control. Placester’s mission is to help each and every real estate professional with the online business tools to compete effectively online as well as face-to-face.”
With Placester’s exclusive NAR Edition website, members receive a responsive website for both web and mobile that includes IDX listing integration capability, a mortgage calculator, editable page templates, a homepage with customizable image slideshow, social media integration, the ability to add branding, and more – all for no charge.
In addition to Placester’s free edition for NAR members, Realtors® will also receive discounts on advanced site features and products, including single property websites, broker websites, and Placester’s advanced Essential, Premium, and Premium PLUS bundles, which include integrated lead management, drip marketing tools, and more.
“As technology changes the way consumers approach buying and selling homes, Realtors® are seeing an increased online demand for in-depth property and neighborhood information,” said Bob Goldberg, NAR senior vice president, Marketing and Business Development. “This expanded partnership with Placester means that every NAR member can create an effective and professional website for free for running and growing their business.”
Built on the foundation of affordable and well-designed agent websites, Placester powers the businesses of more than 400,000 real estate professionals with solutions for customer relationship management and drip email marketing, along with data-driven insights, mobile applications, and marketing services. This includes agents in 95 percent of U.S.-based real estate brands, as well as independent brokerages.
For more information on Placester’s exclusive NAR Edition, visit https://placester.com/nar/ (link is external).
About the National Association of Realtors®
The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.2 million members involved in all aspects of the residential and commercial real estate industries.
The Realtor Benefits® Program is the association’s official member benefits program, connecting members with savings and unique offers on products and services just for Realtors® from more than 30 companies recognized as leaders in their respective industries.
Placester is an all-in-one business platform for real estate professionals with beautiful lead capturing websites, lead management, email marketing, marketing automation, analytics, free education and 24/7 support. Founded in 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist, the Placester platform enables real estate professionals to grow their businesses online and via mobile through seamless MLS integration, natural language search and eye-catching visuals. In addition, Placester offers a wide range of apps and add-ons for high-impact email marketing, digital advertising campaigns, lead management and streamlining of everyday tasks. Currently serving two in five real estate professionals in the U.S., Placester is a proud technology partner to leading real estate brands across North America, and the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $100 million in funding, backed by New Enterprise Associates (NEA), Romulus Capital and Techstars. For more information, please visit placester.com.
Media contact: Cole Henry